What is a brand and why do I need one? The simple answer is that you already have a brand so the question should be:
Read MoreHow to Build Better Company Branding
When people think of a fizzy drink, the first brand that will likely come to mind is Coca-Cola, and if they are imagining a coffee company, Starbucks will be the first that pops into their head…
Read MoreWhat is UX & UI
A short guide to the definitions of User Experience and User Interface Design and the power of their impact.
I am a pioneer of the methodologies and outstanding results of user experience to improve every day people’s experience online but in this article I want to just turn over a few stones as it were and see what we find.
Read MoreWhat is a design concept?
Whether you are a fashion designer, textile designer, graphic designer, website designer, architect, writer, painter, entrepreneur, you get it… almost everything starts with an idea.
How Can You Tell if Your Web Design is Intuitive?
To deliver effective results, your website must offer an engaging and dynamic user experience.
Read MoreWhat you need to know about GDPR
And how it’s not that bad for small businesses.
First of all let’s understand why we are being asked to do this large bit or red tape. To be honest, the Facebook and Cambridge Analytica scandal couldn’t have come at a more opportune time to show why we need to understand the power of data — our own and other people's personal details — and the benefits of setting regulation to keep them safe. Of course no one wants their data to have been used in that scandal, we feel violated… but awakening us all to this new data currency is no bad thing.
Read MoreUX Design for Small Business
Why UX doesn't work for small businesses, but what to do instead.
I believed that UX (User Experience Research & Design) was a catch all improvement for everything…
Read MoreLet's have a shout out for the Agency Designer
Is it me or is the In house designer having their day? With the rise of digital products and services what may previously have been one designer in a corner of a large business asked to do everything from Internal information posters to ‘the website’ and a sudden last minute ad. Has turned into the ‘best place to work’ ...
Read MoreThe impact of content styling
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web.
Read MoreThe Role of a Creative Director
I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges.
Read MoreHow I trippled my instagram following in a week
I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role as a web designer I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist.
Read MoreWhat business taught me about Marketing
10 things I learned along the way each making it a little easier to gain great clients…
My first job was selling flowers on the side of the road with my friend Polly. We were 5. My house was on quite a busy street with, it seemed, quite a few elderly people living on it. Her house in contrast was up a completely quiet lane with the odd horse, virtually no cars and definitely no foot passers by.
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