What is a brand and why do I need one? The simple answer is that you already have a brand so the question should be:
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When people think of a fizzy drink, the first brand that will likely come to mind is Coca-Cola, and if they are imagining a coffee company, Starbucks will be the first that pops into their head…
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The difference between online and offline branding for speciality food producers
There are many ‘kitchen table entrepreneurs’ that have broken the barrier between small artisan producer to established supermarket brand. Starting small and branching out whether that is adding new ranges to your traditional farm produce, a favourite family recipe, or a gap you have seen in the market - hats off to you; you enrich our lives on many levels.
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