What is a brand and why do I need one? The simple answer is that you already have a brand so the question should be:
Read MoreWhat is a brand?
And why do I need one?
The simple answer is that you already have a brand so the question should be:
What is my brand? And is it saying the right thing about my business?
Read MoreUX Design for Small Business
Why UX doesn't work for small businesses, but what to do instead.
I believed that UX (User Experience Research & Design) was a catch all improvement for everything…
Read MoreCreating Artwork for Emotion
From her studio in a remote cold war airbase in Suffolk, artist Abi Fawcus examines photographs of landscapes - snapshots of nature that her mind's eye transforms into mental impressions to stimulate imagination, abstract memory and a compelling sense of place.
Read MoreLet's have a shout out for the Agency Designer
Is it me or is the In house designer having their day? With the rise of digital products and services what may previously have been one designer in a corner of a large business asked to do everything from Internal information posters to ‘the website’ and a sudden last minute ad. Has turned into the ‘best place to work’ ...
Read MoreChoosing Art for Hotel Interiors
A piece of art is like a Mood Board, it has every aspect needed to stem the creation of an interior. The colour, location, artist, style, detail and depth.
With the new age of ‘creating experiences’ hotels more than ever need to tell a story and artwork is key...
Read MoreThe impact of content styling
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web.
Read MoreThe Role of a Creative Director
I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges.
Read MoreWhat are Progressive Web Apps?
It may be a buzz word you have started to hear and a couple of my clients have started to ask about them so I thought I would write a short synopsis to these new trending terms.
Read MoreAbstract Artists worth discovering - if you haven't already (Part 2)
I never tire of looking at these guys work, a few of which I am lucky enough adorn my life greeting me in the morning or as I go about the day.. If you ever get a chance follow their instagram, get on their mail list and go and see them.
Read MoreHow do you find the right website designer?
What to look for when hiring a freelance web designer or freelance graphic designer. A freelance web designer or a freelance graphic designer is a design trained and skilled person who works for themselves and can be hired on their own to work directly for you. This means that they work for many different client's instead of for one company or agency who in turn works for many different clients. In that respect they are like a small one man business, or sole trader. Some freelancers may work in a team of freelancers making sure they cover a far reaching set of skills.
Read MoreWhy I want robots to push my buttons
So this isn't new, in fact - as a lot of technology first starts - it was foreseen in science fiction literature decades ago. We don't talk to each other by seeing colours and pressing buttons, and as computers - or robots - become more intelligent it begs to reason why we wouldn't talk to them in the same way as we talk to each other....
Read MoreWhat's it all about?
Articles I have written about topics that have been on my mind - An insight into what makes me tick...(part 1)
Read MoreWebsite Build
As with any web design agency, I thoroughly research and use industry recognised products, platforms and frameworks to give what in my view is the best solution to the requirements of my clients. In the last year I have come to believe that platforms such as Shopify, Squarespace and Wordpress are now sophisticated enough interface and administration systems to allow us to work with the pre-built tools and concentrate on design, user experience and keeping the cost down when designing for small businesses.
Read MoreA bit about Web Design
A website designer, is a name often used for the requirement of design and build of a website, but in this instance I am talking about just the design aspect. Each element of the design process needs to account for the different device view ports, so when thinking about designing a website we now think about it across any device from mobile to tablet, laptop and desktop, offering the best experience for that device.
Read MoreWhat business taught me about Marketing
10 things I learned along the way each making it a little easier to gain great clients…
My first job was selling flowers on the side of the road with my friend Polly. We were 5. My house was on quite a busy street with, it seemed, quite a few elderly people living on it. Her house in contrast was up a completely quiet lane with the odd horse, virtually no cars and definitely no foot passers by.
Read MoreWhy I was drawn to Digital Art
My grandmother is an amazing oil painter, my mother is great at drawing horses (except for their feet), my mother-in-law is an incredible fine artist and my husband is pretty hot too! My aunt went to art school and was a flamboyant painter, punk and new romantic and my other granny had a wonderful 1950’s style of interiors never shy of strong lively colours. As we look back we can usually see what shaped our lives and art has always been around for me.
Read MoreGood Suffolk Food & Drink Website Design
We love our amazingly diverse and entrepreneurial food and drink producers in Suffolk and I'm always trying a new product that comes on to the shelves. We are also fortunate to have two supermarkets - Co-Op and Waitrose in the coastal area that make it their duty to promote and stock local brands. Here are a few sites that I thought reflected the product well, or made me smile.
Read MoreOne brand or Two?
I often work with estate agents and Departments within an Estate Agent’s portfolio are sometimes diversely different in their outlook, process, marketing and in some cases brand identity. When asked recently the question ‘One brand or two?’ in reference to the visual identity of departments within an Estate Agent my reply was that one brand is always stronger and here's why:
Read MoreWhat is Graphic Design exactly?
Design is big, it is talked about more than ever before and we are always hearing about design thinking, user experience design, visual design, information design, product design, interface design, interaction design. We hear about how big business are bringing in holistic design to improve every aspect of their business and drive sales - but what about good old fashioned Graphic Design?
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