Why I was drawn to Digital Art

My grandmother is an amazing oil painter, my mother is great at drawing horses (except for their feet), my mother-in-law is an incredible fine artist and my husband is pretty hot too! My aunt went to art school and was a flamboyant painter, punk and new romantic and my other granny had a wonderful 1950’s style of interiors never shy of strong lively colours. As we look back we can usually see what shaped our lives and art has always been around for me. 

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What is Graphic Design exactly?

Design is big, it is talked about more than ever before and we are always hearing about design thinking, user experience design, visual design, information design, product design, interface design, interaction design. We hear about how big business are bringing in holistic design to improve every aspect of their business and drive sales - but what about good old fashioned Graphic Design?

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Preparing for a new project

Pre-project preparation can help you hit the ground running and creates a chance to collect and digest some of your thoughts about the project to be undertaken and therefore influence the design briefing.

Any user research such as customer surveying, focus groups or online research looking at your competitors and your analytics data can help form a better understanding also influencing the design stage. Adding depth and perspective to what we ‘think’ we know into what we ‘actually’ know.

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Becoming me

A step by step guide to creating my brand.

step 1. What name

Is a name important? I think the importance is in what it stands for, the birth of something that is yours and holds the key to your future. It’s a cross between naming your child and a pet; it has to feel comfortable to you, it has to suit them, it needs to resonate, be fit for purpose and place. It’s good to remember as well that you’ll be answering the phone with that name a considerable amount of times a day - so choose wisely.

Business names usually fall into 3 categories:

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