Everyone knows that when staring at a blank screen faced with writing a new article, the ideas don’t always come, but something that made me laugh was @sambfarkas summing up what she misses most about the ‘Old Book Twitter’— make-up recommendations! And this got me thinking. It wasn’t really about makeup, it was about community, and that has everything to do with UX design.
Read MoreThe Ethics of Frictionless UX: Inspired by a Thriller Novel
As a UX consultant and designer, I’ve spent years advocating for seamless, intuitive, low-friction experiences. The kind that guide users without them even realising. The kind that make a process feel like second nature. The kind that get praised in boardrooms. But over time, I’ve come to question whether "frictionless" should always be the goal.
Read MoreBringing Narrative Thinking to User Experience Design
How storytelling structures from fiction can deepen empathy, drive engagement, and future-proof your digital products.
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