As a UX consultant and designer, I’ve spent years advocating for seamless, intuitive, low-friction experiences. The kind that guide users without them even realising. The kind that make a process feel like second nature. The kind that get praised in boardrooms. But over time, I’ve come to question whether "frictionless" should always be the goal.
Read MoreBringing Narrative Thinking to User Experience Design
How storytelling structures from fiction can deepen empathy, drive engagement, and future-proof your digital products.
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