In both my day job as a UI Designer and UX consultant and my after-hours life as a novelist, Iβve come to see storytelling as more than a creative tool. Itβs a design tool. A strategic one. One that can reshape how we approach digital experiences. Not just how they look and function, but how they feel, how they flow, and how they connect to something deeper in us.
Read MoreBranding for small businesses
What is a brand and why do I need one? The simple answer is that you already have a brand so the question should be:
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