Coffee Blends with Attitude

Mr Beans was a start up looking to disrupt the coffee norm. So we carried out a design thinking workshop to pinpoint what that disruption should be. In a market of single origin sophistication, ethical etiquette and complicated brews, he wanted to provide simple sustainable blends that did what they said on the tin… well bag.

With a bit of cheeky two fingers up to the industry I created the Street Art Logo and ‘Coffee This Good Should Be Banned’ strapline, followed by packaging and the website. Promoting street art and providing great, no fuss coffee.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Branding, Packaging, Shopify E-commerce Website.

What the client said
Working with Abi was a real pleasure, her understanding of branding and website skills are phenomenal and have really pushed Mr Beans Coffee to the next level, Abi was always very quick in responding to any questions I had and explained this very simply and efficiently, i will surely be working with her again in the future with any other projects I have .

Take a look
www.mrbeanscoffeeuk.com

Award winning for a reason…

Delicious fruit filled ice-cream. I approached Alder Tree knowing it would be a fantastic brand to work with. As a small food producer in Suffolk their local, family, community, sustainable ethos, not to mention Audrey the van, is heart warming. My job was to marry the elegance of flavour and sophistication of taste with their earthy roots providing an online brochure advertising what Alder Tree are up to and how to buy.

What I did
Workshop, Experience Design, Graphic Design, Website Design, Website Build

What I delivered
Squarespace Brand, Product, Wholesale and Events Website

Take a look
www.alder-tree.co.uk

Supporting and promoting the art of letter carving.

LAT approached me with a fantastic brief and challenging deadline. We started by auditing the content and creating user journeys to map out the full extent of pages, paths and actions. We did this via workshops to create wireframes and a sitemap to inform both the designer and copy writer. The website needed to showcase the 4 main aspects of the charity; Artists Register, Training, Support and Commissions through a variety of features and functionality such as galleries, events, workshops, lead gen, e-commerce shop, donations and annual subscriptions. At the same time we needed to sensitively incorporate their Memorials by Artists business and generate revenue and time saving functionality. We all worked hard, had fun and hit the deadline!

What I did
Workshop, Experience Design, Graphic Design, Website Design, Website Build

What I delivered
Squarespace E-commerce and Event Management Website

What the client said
Abi, we are transformed! Now we have to live up to the magic you have performed on us. When we set the deadline of being up before our Chelsea Physic Garden event for artists it was mighty ambitious. To have achieved it is down to your calm encouragement and guidance and, of course, your excellent design. We were all caught by that from the start and I know the team had a clear sense of the possible prize. Thank you.

Take a look
www.letteringartstrust.org.uk

You’ve already met Brewbacca!

Furry pink forager needing a good online home. The packaging is eye catching, the Craft Beer is excellent, the Events are extremely fun, the Brewbacca video’s are definitely worth a watch and the community ethos is what most of us only aspire to. But Wildcraft Brewery needed an e-commerce website to reflect this wildness, and allow people to smoothly and securely buy their beer, spirits and event tickets… try it for yourself wildcraftbrewery.co.uk

What I did
Workshop, Experience Design, Graphic Design, Website Design, Website Build

What I delivered
Shopify E-commerce Website, Facebook Store, Event Ticketing.

Take a look
www.wildcraftbrewery.co.uk

The Suffolk Business Start Up Lab.

Shout About approached me to work with them on creating an identity for the new Suffolk Start Up Lab, an exciting venture to incubate the next big suffolk success stories.

We worked through concepts and colours to arrive at a logo that was both fun and professional with elements that could be used across all marketing material and incorporated into the interior design of the lab space.

What I did
Concept Design, Graphic Design

What I delivered
Logo & Branding

What the client said
We approached Abi with a loose brief looking for a creative answer to our brand identity and she came up trumps. From initial meeting to final sign-off Abi was a pleasure to work with and hit the brief, costings and timing absolutely on target. Thank you.

Independent Wine Merchant

Belinda needed an online presence to act as affirmation for buyers searching on the large wine finder platforms. Simple and quick to update establishing Busyby and showcasing an up to date wine list and offers. The outcome was more enquiries created by the trust portrayed by the website.

What I did
Website Design, Website Build

What I delivered
Squarespace Brochure Website

Take a look
www.bushbyfinewines.co.uk

Holistic Massage Therapy & Clinical Aromatherapy

I worked with Heidi Sanders to distil all the facets of what she does as a therapist into a website talking to each group of people she treats letting them know how her therapy sessions can be of benefit, with information about her and her qualifications and easy way to contact and book creating a calm and ‘holistic’ website.

What I did
Workshop, Experience & Content Design, Graphic Design, Website Design, Website Build

What I delivered
Squarespace website

Take a look
www.heidisanders.co.uk

Empowering the next generation of (female) leaders

Harriet & Laira approached me to first carry out a design sprint to decipher which therapy services to offer and at what target market and the hierarchy of these. From this really useful day together stemmed the core of their offer empowering workshops to business women via collective groups and equine guided learning

What I did
Workshop, Experience Design, Graphic Design, Website Design, Website Build

What I delivered
Design Strategy Report, Corporate Identity & Stationery, Squarespace Event Management Website

What the client said
As a partnership, we worked with Abi on a new shared website we were launching. The workshop process that Abi offers really helped us to get clear on how to guide potential clients through what we do, which we both found extremely helpful. Abi’s sense of fresh contemporary style has been great for our branding. She is a real professional and we would not hesitate in recommending her to anyone.

Take a look
www.equilibrium-partners.com

Human Resources & Health and Safety

Juniper came to me needing a website to reflect the industries they served with a professional website that also promoted their ‘out of the box’ thinking, ability and flexibility in a sector that can be perceived as rigid and corporate.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Squarespace Business Website

What the client said
Creating your own website is a daunting prospect with many pitfalls. Abi helped provide structure to the process and challenge to our thinking, ensuring our website was exactly what we hoped it could be, and more. Great service, Great results! Thank you

Take a look
www.junipercapabilities.com

Book the best taxi fare in your area

Trebuchet approached me to carry out a UX audit of the website which had grown organically over the past couple of years. This resulted in streamlining the users flow for a better user experience then redesigning the look and feel to enhance this.

What I did
Workshop, Experience Design, Website Design, 

What I delivered
Competitor Analysis, User Flows, Wireframes, Website

Take a look
www.jumpyn.com

This was a Trebuchet project.

The oldest Pub in Suffolk!

Louise & Stewart approached me for a modern website that still reflected the 14th Century tradition and of course great food.

I designed a one page website, quick and easy to get a feel, find and book. Accessible across all devices and with a rework of the logo.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
One page Website, Logo

Take a look
www.greyhoundinnpettistree.co.uk

Seriously the best tasting chicken around, if you haven't tried it you should!

Approached by Curzon Marketing to create a website for SHC based on their new brand surrounding the theme of 'the way it used to taste'.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Squarespace Brand and Product Website

Take a look
www.suttonhoochicken.co.uk

The first ‘really’ recyclable cups, cartons and bottltes

Working on the design of cups, cartons, bottles, template guidelines and promotional material with Frugalpac on this really exciting project of bringing the first truly recyclable products to market.

What I did
Graphic Design

What I delivered
Packaging Design, Flyer Design, Brand Guideline and Artwork Template Design

Holistic driving instruction, especially brilliant with nervous drivers.

Sue Cooke had had prolonged stress with per previous websites and was looking for someone who would listen, build a new website and her confidence to use it and create an updateable CMS, 

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Squarespace Business Website

What the client said
I’ve just had super feedback from a new customer who was searching for an instructor in Bungay.  He went on many sites but he found mine the easiest to read and most friendly. That was exactly what we were trying to achieve. Very happy. More phone calls and emails coming in too. Thank you  for doing a great job.

Take a look
www.suecookedrivingschool.co.uk

Fairly sourced, locally roasted fantastic coffee.

Knowing their passion, quality and ethics, I started talking to Coffeelink about building a strong brand around their ethos. This was an exciting process and we have worked closely together since, exploring every aspect of their marketing material to reflect what Coffeelink stands for.

What I did
Workshop, Experience Design, Graphic Design, Website Design, Website Build

What I delivered
Branding, Logo & Stationery, Packaging Design, Shopify E-commerce Website, Bespoke Development

What the client said
Thank you Abi for our new website and packaging, we love it. Our customers love it. The layout is excellent. Your creativity in tweaking our logo and modernising our brand is apparent. We look forward to working with you on other design projects.

Take a look
www.coffeelink.com

One of the main galleries in the growing cultural town of Margate.

The gallery approached me to create a website that was easy to update constantly changing content and integrate with their social media, as well as look at how to incorporate the different facilities offered which I delivered through banners, video and galleries. Part of the research uncovered the high level of artists exhibiting at the gallery so we also included a showcase of these artists to increase search engine visibility.

What I did
Workshop, Graphic Design, Experience Design, Website Design, Website Build, Content Design

What I delivered
Squarespace Events Website

Take a look
www.vikinggallery.co.uk

Alphabet Sweats hand make fantastic Alphabet and Education inspired sweat shirts for kids.

What I did
Graphic design

What I delivered
Logo & stationery

What the client said
Abi was a great help in getting together my branding for Alphabet Sweats. She listened intently to all of my ideas/meandering & added her own bit of magic to create the perfect logo which epitomises my brand. The Alphabet Sweats branding has had many compliments! 

Your Fabulous Free Homes & Lifestyle Magazine!

I was excited to be approached by Living in ... to create their umbrella website for the Living in ... Magazine stable, as a local I had been impressed by the quality of the publications. 

The initial workshop meeting drew out that this website needed to stand on its own two feet as a Suffolk advertising platform as well as home to the growing number of local magazines.

What I did
Workshop, Experience Design, Website Design, Website Build

What I delivered
Squarespace Magazine, Event and Advertising Website

Take a look
www.livinginsuffolk.com

Government Terrorism Advisor, Brexit Specialist & QC

David needed to showcase his different areas of specialism to move away from his government role and into the private sector.

What I did
Workshop, Website Design, Website Build

What I delivered
Wordpress Website, Blog

Take a look
www.daqc.co.uk

This was an Infotex project.

Happy Local Lamb & Beef

Richard of Mortimer Farms approached me to create a brand for his new family run lamb & beef business. Grazed on the marsh land around Orford & Aldeburgh the brief was 'simple, sustainable, friendly'.

What I did
Workshop, Graphic Design, Logo Design.

What I delivered
Logo & Brand Assets

Exceptional Condiments

Suffolk based Stokes Sauces were looking to create a brand experience as well as increasing their sales online.

What I did
Workshop, Experience Design, Website Design

What I delivered
Website Prototype.

What the outcome was
A website that promotes not just the brand, but quality, taste and provenance increasing sales and brand awareness.

Take a look
www.stokessauces.co.uk

This project was carried out as part of my role at Infotex.
In conjunction with Curzon marketing consultancy

Traditional workwear reimagined for the modern woman.

Spry is a fashion start up who came to me to create the brand, following on with an ecommerce website. 

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Branding & Shopify E-commerce Website

What the client said
Abi quickly grasped the concept for my new company and proceeded to design me the perfect logo, delivered on time and it every possibly format. She has also designed and implemented a fully functional e-commerce website for me on Shopify, and patiently showed me how to use it. With a keen-eye for design and a solid background in coding, Abi has played an invaluable role in getting my business up and running. 

Take a look
www.spryworkwear.com

Packaging Design for Health Product

Rhythm produce many healing kefir tonics, but were looking for this new product to stand out in the range.

What I did
Graphic Design

What I delivered
Packaging Design

What the outcome was
I used an explosion of flowers to portray the natural health benefits, mimicking the action and positive feeling of a fireworks display, as the product starts to work.

Lane Farm & Suffolk Salami Packaging

Wonderful local farmers constantly updating their range with new products & recipes.

What I did
Graphic Design

What I delivered
Packaging Design

Local Woodbridge Quayside Pub

Needing a website to reflect the atmosphere of the pub and the provenance of the great food they serve.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Logo & Squarespace Website

What the client said
Delighted at how much better and professional our website looks after working with Abi. The process was made easy as Abi quickly recognised and achieved the look, feel and image that we wanted. Thank you! 

Take a look
www.theanchorwoodbridge.co.uk

London Estate Agent

A dynamic start up Estate Agent requiring a fresh look at property.

What I did
Workshop, Graphic Design, Experience Design, Website Design, Content Design

What I delivered
Logo & Stationery. Leaflet & Brochure, Website Prototype.

What the client said
The design is spot on and the freshness of ideas is exceptional.

Take a look
www.danieljames.co.uk

This project was carried out as part of my role at Infotex.

Houchins, a very un- traditional Wedding Venue. What's with the cow? You'll have to ask...

What I did
Workshop, Graphic Design, Website Design.

What I delivered
Logo & Stationery, Website Prototype.

What the outcome was
A brand and colour  palette that could be rolled out across the venue and website to take bookings from day one, using digital marketing to quickly fill the venue.

Take a look
www.houchins.co.uk

This project was carried out as part of my role at Infotex.

Furnishing luxury locations worldwide.

Cheetah serves the interior needs of luxury hotels, yachts, commercial spaces and private residences. With many 5* clients Cheetah came to me to showcase their products in the right light. Easy for interior designers to select and order.

What I did
Website Design, Website Build

What I delivered
Squarespace Ecommerce Website

Take a look
www.cheetahdesign.net

Electric Vehicle Charge Point Hire

EV Driver are a pioneering Electric Vehicle Charge Supplier, helping businesses go green and make money from their car parking.

What I did
Workshop, Graphic Design, Experience Design, Website Design, Website Build

What the client said
We really enjoyed working with Abi to design and create our website, she has a wealth of knowledge in the industry and the ability to cut through the waffle and get the point across.

She provides a great service with very fair and transparent pricing.

We look forward to working with Abi in the future.

What I delivered
Business Website, App & Graphics, Digital Stationery

Take a look
www.evdriver.co.uk

Garden Trellis sell bespoke garden joinery as well as off the shelf timber garden products.

What I did
Workshop, Graphic Design, Experience Design, Website Design, Content Design

What I delivered
Website Prototype

What the outcome was
Through research we recommended combining the two brands and online sales increased 66% in the first quarter with more qualified leads generated from the bespoke side as well.

Take a look
www.gardentrellis.co.uk

This project was carried out as part of my role at Infotex.
In conjunction with Curzon marketing consultancy

Local Brasserie Restaurant in Woodbridge 

To be in keeping with the sister website, The Anchor, but bringing out the vibrancy of the colour, food and atmosphere.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Squarespace Website

What the client said
Delighted at how much better and professional our website looks after working with Abi. The process was made easy as Abi quickly recognised and achieved the look, feel and image that we wanted. Thank you! 

Take a look
www.thetablewoodbridge.co.uk

London Estate Agents

I have worked with Peter Barry Estate Agents for over 8 years. From initial logo redesign to campaign ideas, for sale boards, exhibition stands, stationery and marketing material.

What I did
Graphic Design

What I delivered
Logo & Stationery. Leaflet & Brochure, Blog & Mailouts.

What the outcome was
A long term relationship managing all Peter Barry's print requirements across multiple offices.

Enabling technology businesses to expand into other continents

Working to the brand guidelines to implement a website that sucsinctly portrayed the services of 'An Outside Edge'.

What I did
Workshop, Website Design, 

What I delivered
Squarespace Business Website

Take a look
www.aoeglobal.com

Designing, artworking and print managing leaflets and brochures of all shapes and sizes for all kinds of clients.

What I did
Workshop, Graphic Design, Content Design

What I delivered
Leaflets & Brochures.

Cutter Gloves have a strong brand but came to be to create a new brand of leisure gloves and the yearly cutter brochure.

What I did

What I delivered
Product Packaging & Brochure

What the client said
Abi quickly and clearly understood the brief to work with our brand and create packaging for a new range.

A new website, branding and stationery for Douglas Huston a family run Belfast Estate Agency & Chartered Surveying firm.

What I did
Workshop, Graphic Design, Experience Design, Website Design, Content Design

What I delivered
Logo & Stationery. Leaflet & Brochure, Website Prototype.

What the client said
The results I believe speak for themselves; we are absolutely delighted with the final design reflecting our family business and approach to all aspects of property. 

Take a look
www.douglashuston.com

This project was carried out as part of my role at Infotex.

H2O Leisure are a new fun water sports company, with a clever USP of delivering equipment to wherever you are. H2O needed a logo and brand that could be rolled out across flyers, stickers & merchandise giving a surf brand feel.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Logo & Website

Holiday Rental Management

Local property management company looking to showcase what they do and gain more enquiries.

What I did
Website Design, Website Build, Content Creation.
 

What I delivered
Website

What the client said
Abi quickly grasped what I wanted to portray and left in her capable hands the process was fast and pain free and the finished piece is exactly what I needed. Thank you Abi.
 

Take a look
www.asyouwishservices.co.uk

Ed Berger is a herbal medicine lecturer and practitioner his knowledge and understanding of medicinal plants is humbling. For his logo he wanted to use one of these herbs. I took a flower pressing and then created a digital imprint that by overlapping the leaves, if you look carefully, created a shape of the green man at the top of the logo

What I did
Graphic design, Website design. Print management.

What I delivered
Logo & stationery, Leaflets & brochures, Website.

What the client said
Abi captured what I was looking for perfectly, I was impressed that she didn't just use the computer but created the pressing first to then transfer to digital format. The leaflet and website have been well received.

Take a look
www.edberger.co.uk

An Estate Agent on a red London bus, I liked it so much I designed for them.

What I did
Website Design

What I delivered
Website Prototype.

What the outcome was
Fun, fun, fun!

Government Cleaning & Catering Services

Cambridge Council asked for a redesign of their catering services website and from this requested I also redesign their family of logos.

What I did
Workshop, Graphic Design, Website Design

What I delivered
Logo & Stationery, Website Prototype.

What the outcome was
A bright, friendly website that CCS direct all their schools and parents to, and a brand to use across school menus.

Take a look
www.cambridgeshireccs.co.uk

This project was carried out as part of my role at Infotex.

UK Reseller of Sonos Speakers

Simply Sound and Vision, taught me a lot about Sonos, and together we designed the experience for their online shop.

What I did
Workshop, Experience Design, Website Design

What I delivered
Website Prototype.

What the outcome was
Taking the main focus of sales away from telephone ordering onto the web, enabling purchasers to discover information and purchase via their smart phone, tablet, laptop or desktop computer.

Take a look
www.simplysoundandvision.co.uk

This project was carried out as part of my role at Infotex.
 

Ecommerce Online Shop

A redesign for this beautiful linen business selling online.

What I did
Website Design

What I delivered
Website Prototype.

What the outcome was
An elegant unfussy design with clean lines and intuitive purchasing.

Take a look
www.volgalinen.co.uk

This project was carried out as part of my role at Infotex.

A selection of logos for great clients I have had the pleasure to design over the years.

What I did
Workshop, Graphic Design

What I delivered
Logos & Stationery.

International Property Management

Husband and wife team managing ex-pat relocations for the Russian market.

What I did
Workshop, Experience Design, Website Design

What I delivered
Website Prototype.

What the outcome was
An elegant website that hinted at British tradition whilst appealing to the Russian market.

Take a look
www.dom-management.com

This project was carried out as part of my role at Infotex.

Market Research Agency

When chosen to create their initial brand in 2000, Firefish’s brief was short but not small. “We want to reinvent the way Market Research is perceived, we must stand out as we do things differently.” It's now 2015 and we are still doing things differently together.

What I did
Workshop, Graphic Design, Experience Design, Website Design

What I delivered
Logo & Stationery. Leaflet & Brochure, Website Prototype... and much more.

What the client said

I have worked with Abi for 10 years and would recommend her to anyone looking for a strong, intuitive and creative outcome. She has a wealth of design skills, ensuring that the tone is set perfectly across physical and digital collateral. We tend to purposefully offer a loose brief, as she gets our style and our needs and show us a couple of routes that will always have an element of something exciting that we haven’t considered before. Even with a firm brief, we are still always delighted with the outcomes, as well as the commitment to creative excellence and delivering it to us in a realistic time frame, setting expectation along the way to ensure the smooth running of every project. From the large, multi-language, digital insight community platform she built for us down to our business card designs and marketing materials she continues to do for us, I couldn't recommend Abi more.

Charity & Legal

Run by Ben Freeth, the Mike Campbell foundation fights for justice for workers in Zimbabwe most notably taking Mugabe to court.

What I did
Website Design

What I delivered
Website Prototype.

What the outcome was
A platform for the vast amount of information recording the progress of the foundation.

Take a look
www.mikecampbellfoundation.com

Environmental Heating & Renewable Energy

Local green energy business needed to present clearly the many different types of renewable energy, and business sectors they cater to.

What I did
Website Design

What I delivered
Website Prototype.

What the client said
The professionalism and expertise of the byAbi has ensured we have a site that not only looks great, but flows well. We are all seeing the value of the mobile version of the site as we can show customers when out and about.

Take a look
www.eastgreenenergy.co.uk

The National Association of Special Schools

Nass needed a thoroughly accessible and reassuring website to help guide parents of children with specific educational needs.

What I did
Workshop, Website Design

What I delivered
Website Prototype.

What the outcome was
An informative website for both parents and member schools.

Take a look
www.nasschools.org.uk

This project was carried out as part of my role at Infotex.

London Gym & Yoga

Movers needed an easy to update CMS with all branch information and integration with their booking system.

What I did
Workshop, Graphic Design, Website Design, Website Build

What I delivered
Website

What the outcome was
An informative website, easy to update and keep current allowing users to book and manage their gym and class sessions.

Take a look
www.moversandshapers.co.uk

Future Seas create and sell shipping data documents to buy and download via the website.

What I did
Graphic Design, Experience Design, Website Design

What I delivered
Logo & Stationery. Leaflet & Brochure, Website Prototype.

What the outcome was
A new identity and platform to sell and market the digital documents, as well as designed word templates for larger printed and bound report documents.

Take a look
www.futureseas.net

This project was carried out as part of my role at Infotex.

The National Youth String Orchestra

NYSO needed a website urgently for their up coming tour that linked with their social media so updating was quick and cohesive. 

What I did
Website Design

What I delivered
Website Prototype.

What the outcome was
A fun, current website, promoting tours and encouraging audition enquiries.

Take a look
www.nyso.uk

This project was carried out as part of my role at Infotex.

Local Sussex Cafe

Needing a website to reflect the atmosphere of the cafe and the provenance of the great food they serve.

What I did
Website Design

What I delivered
Website Prototype

Belgravia Estate Agent

High End very well respected Estate Agent in the heart of London, approached me to grow and guide them online. 

What I did
Workshop, Graphic Design, Experience Design, Website Design, Content Design, Website Build

What I delivered
Property Website Prototype, Marketing Workshops, Creative Consultancy.

What the outcome was
With specialist knowledge of the Estate Agency business, online I have worked with Ayton Wylie for over 6 years, covering both user experience and user interface design.

What the client said
Your inspiration is an example to us all. Working on the next blog post already! Miracles do happen! On a serious note thanks for all your input as it is particularly helpful to late adopters like me!

Take a look
www.ayrtonwylie.com

#ShareAdventure

Go Ape's Marketing Team approached us to create a competition website to promote their Summer season. 

What I did
Workshop, Graphic Design, Experience Design, Website Design

What I delivered
Website Prototype

What the outcome was
With a tight deadline we produced a fun interactive device responsive website, with complex competition algorithms and management.

Take a look
www.shareadventure.co.uk

This project was carried out as part of my role at Infotex.