At New Year I started reminiscing, as you do, about the past and at what stage I had been the most happy. But as I thought I realised that actually it was now. When we are young success is defined by wealth and status. How much money we have, how famous we are.....
Read MoreUX Design for Small Business
Why UX doesn't work for small businesses, but what to do instead.
I believed that UX (User Experience Research & Design) was a catch all improvement for everything…
Read MoreCreating Artwork for Emotion
From her studio in a remote cold war airbase in Suffolk, artist Abi Fawcus examines photographs of landscapes - snapshots of nature that her mind's eye transforms into mental impressions to stimulate imagination, abstract memory and a compelling sense of place.
Read MoreLet's have a shout out for the Agency Designer
Is it me or is the In house designer having their day? With the rise of digital products and services what may previously have been one designer in a corner of a large business asked to do everything from Internal information posters to ‘the website’ and a sudden last minute ad. Has turned into the ‘best place to work’ ...
Read MoreChoosing Art for Hotel Interiors
A piece of art is like a Mood Board, it has every aspect needed to stem the creation of an interior. The colour, location, artist, style, detail and depth.
With the new age of ‘creating experiences’ hotels more than ever need to tell a story and artwork is key...
Read MoreWomen in Tech
What it is like to have worked in the tech industry over the last 20 years as a woman?
There was never any difference between me and my co-workers, I felt one of the team and as far as I am aware I was paid the going junior salary. Sadly this wasn’t so for those further removed from me, I did get harassment, put downs and plain right ignored but it was always from the older generation...
Read MoreThe impact of content styling
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web.
Read MoreThe Role of a Creative Director
I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges.
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Abi's Art Gallery
Minecraft Art
At my last exhibition a mother and her son came into the show to have a look around, the boy spotted one of my block prints and with huge excitement told his mother it was ‘Minecraft Art’ and that they must buy it… and they did.
Do I like Minecraft? Do I like any online game, do I wish my children were sewing, making, running and creating their games like Swallows and Amazons in the great outdoors.....
Read MoreWhy Good Web Design Benefits From Process
There's more to web design than simply an idea. Getting the best out of your idea includes research, development and then producing it. "We don't just colour in a few doodles, there's method to out madness."
Read MoreIn the first year of Trading (sung to 12 days of Christmas)
How I trippled my instagram following in a week
I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role as a web designer I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist.
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My perfect day
The last day of summer, or so everyone said.
It has been an incredible Indian summer, made all the more special by the fact that it ‘shouldn’t be like this’ so a gifted to us each day.
Read MoreWhen I’m not a digital Designer I’m a digital Artist.
A recent talk I did at the fantastic Reasons.to Conference, a place to get inspiration and innovation. You guys know the merits of digital art but back in Suffolk in the Dark ages of 2009 it was akin to blasphemy.
Read MoreWhen I’m not a digital Designer I’m a digital Artist
You guys know the merits of digital art, but back in Suffolk in the Dark ages of 2019 it was akin to blasphemy. All the same, my light-bulb moment came courtesy of PC World, when, late one December armed with my linux drive full of holiday snaps, I went down to transfer the files to my PC laptop. But £50 and one phone call later I was informed that they couldn’t transfer the files and that my hard drive was corrupted - this was worse than when Boots slapped 'Warning!' Stickers on my artful portraiture!...
Read MoreDesign Thinking, Disruptive Innovation and Accelerated Mobile Pages
I often attend industry events - as a freelancer it is a good opportunity to chew the cud with other designers, developers and UX specialists and keep abreast of our fast paced world.
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Abstract Art Seascape Collection
A selection of my seascapes. Beaches, Sea Views, Winter and Summer. My favourite are the Haze and Mist ones the locations cover East Anglia, Suffolk, Norfolk, Cornwall, Kent, India, Goa and USA.
Read MoreWhat are Progressive Web Apps?
It may be a buzz word you have started to hear and a couple of my clients have started to ask about them so I thought I would write a short synopsis to these new trending terms.
Read MoreAbstract Artists worth discovering - if you haven't already (Part 2)
I never tire of looking at these guys work, a few of which I am lucky enough adorn my life greeting me in the morning or as I go about the day.. If you ever get a chance follow their instagram, get on their mail list and go and see them.
Read MoreExplaining User-Experience Design
Exploring the idea of User Experience Design, how to optimise it and how it differs from normal design.
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