A short guide to the definitions of User Experience and User Interface Design and the power of their impact.
I am a pioneer of the methodologies and outstanding results of user experience to improve every day people’s experience online but in this article I want to just turn over a few stones as it were and see what we find. Read More
In Part One went through the different types of AI available to us, so how do we not only prepare but show our clients and customers we are a forward thinking, future embracing business? Read More
And how it’s not that bad for small businesses.
First of all let’s understand why we are being asked to do this large bit or red tape. To be honest, the Facebook and Cambridge Analytica scandal couldn’t have come at a more opportune time to show why we need to understand the power of data — our own and other people's personal details — and the benefits of setting regulation to keep them safe. Of course no one wants their data to have been used in that scandal, we feel violated… but awakening us all to this new data currency is no bad thing. Read More
At New Year I started reminiscing, as you do, about the past and at what stage I had been the most happy. But as I thought I realised that actually it was now. When we are young success is defined by wealth and status. How much money we have, how famous we are..... Read More
Why UX doesn't work for small businesses, but what to do instead.
I believed that UX (User Experience Research & Design) was a catch all improvement for everything… Read More
Is it me or is the In house designer having their day? With the rise of digital products and services what may previously have been one designer in a corner of a large business asked to do everything from Internal information posters to ‘the website’ and a sudden last minute ad. Has turned into the ‘best place to work’ ... Read More
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web. Read More
Exploring the idea of User Experience Design, how to optimise it and how it differs from normal design. Read More
So this isn't new, in fact - as a lot of technology first starts - it was foreseen in science fiction literature decades ago. We don't talk to each other by seeing colours and pressing buttons, and as computers - or robots - become more intelligent it begs to reason why we wouldn't talk to them in the same way as we talk to each other.... Read More
As with any web design agency, I thoroughly research and use industry recognised products, platforms and frameworks to give what in my view is the best solution to the requirements of my clients. In the last year I have come to believe that platforms such as Shopify, Squarespace and Wordpress are now sophisticated enough interface and administration systems to allow us to work with the pre-built tools and concentrate on design, user experience and keeping the cost down when designing for small businesses. Read More
The design workshop session generates lots of information in a creative freeform way. This phase makes sense of the data providing set specifications and schematics. What I have written here is a cut down version of experience design for small businesses mainly focusing on information architecture. Read More