In Part One went through the different types of AI available to us, so how do we not only prepare but show our clients and customers we are a forward thinking, future embracing business?Read More
And how it’s not that bad for small businesses.
First of all let’s understand why we are being asked to do this large bit or red tape. To be honest, the Facebook and Cambridge Analytica scandal couldn’t have come at a more opportune time to show why we need to understand the power of data — our own and other people's personal details — and the benefits of setting regulation to keep them safe. Of course no one wants their data to have been used in that scandal, we feel violated… but awakening us all to this new data currency is no bad thing.Read More
Or, Artificial Intelligence for Small Businesses
AI or Artificial Intelligence is everywhere; all over the news, the papers, social media, whatever our information gathering platform of choice it is there.Within my industry mainly excitement, outside mainly fear, but there is one thing for certain it is coming. So how do we not only prepare but show our clients and customers we are a forward thinking, future embracing business?Read More
Why UX doesn't work for small businesses, but what to do instead.
I believed that UX (User Experience Research & Design) was a catch all improvement for everything…Read More
Is it me or is the In house designer having their day? With the rise of digital products and services what may previously have been one designer in a corner of a large business asked to do everything from Internal information posters to ‘the website’ and a sudden last minute ad. Has turned into the ‘best place to work’ ...Read More
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web.Read More
I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges.Read More
I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role as a web designer I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist.Read More
What to look for when hiring a freelance web designer or freelance graphic designer. A freelance web designer or a freelance graphic designer is a design trained and skilled person who works for themselves and can be hired on their own to work directly for you. This means that they work for many different client's instead of for one company or agency who in turn works for many different clients. In that respect they are like a small one man business, or sole trader. Some freelancers may work in a team of freelancers making sure they cover a far reaching set of skills.Read More
10 things I learned along the way each making it a little easier to gain great clients…
My first job was selling flowers on the side of the road with my friend Polly. We were 5. My house was on quite a busy street with, it seemed, quite a few elderly people living on it. Her house in contrast was up a completely quiet lane with the odd horse, virtually no cars and definitely no foot passers by.Read More