And why do I need one?
The simple answer is that you already have a brand so the question should be:
What is a design concept?
Whether you are a fashion designer, textile designer, graphic designer, website designer, architect, writer, painter, entrepreneur, you get it… almost everything starts with an idea.
How Can You Tell if Your Web Design is Intuitive?
To deliver effective results, your website must offer an engaging and dynamic user experience.
Read MoreThe Small Business Guide to AI (Part 2)
In Part One went through the different types of AI available to us, so how do we not only prepare but show our clients and customers we are a forward thinking, future embracing business?
Read MoreWhat you need to know about GDPR
And how it’s not that bad for small businesses.
First of all let’s understand why we are being asked to do this large bit or red tape. To be honest, the Facebook and Cambridge Analytica scandal couldn’t have come at a more opportune time to show why we need to understand the power of data — our own and other people's personal details — and the benefits of setting regulation to keep them safe. Of course no one wants their data to have been used in that scandal, we feel violated… but awakening us all to this new data currency is no bad thing.
Read MoreTHE SMALL BUSINESS GUIDE TO AI - Artificial Intelligence (PART 1)
Or, Artificial Intelligence for Small Businesses
AI or Artificial Intelligence is everywhere; all over the news, the papers, social media, whatever our information gathering platform of choice it is there.Within my industry mainly excitement, outside mainly fear, but there is one thing for certain it is coming. So how do we not only prepare but show our clients and customers we are a forward thinking, future embracing business?
Read MoreTechnology is saving the lives of Refugees
We don't often put refugees and technology together, but maybe we should. Technology has got the power to transform the life of a refugee and in the more way than just one. It isn't facebook, twitter or snapchat that comes to the mind of a displaced person when they hear 'mobile phone', but a slither of hope and survival.
Read MoreSuccess is like dress sizes. Not all of them will suit you.
At New Year I started reminiscing, as you do, about the past and at what stage I had been the most happy. But as I thought I realised that actually it was now. When we are young success is defined by wealth and status. How much money we have, how famous we are.....
Read MoreUX Design for Small Business
Why UX doesn't work for small businesses, but what to do instead.
I believed that UX (User Experience Research & Design) was a catch all improvement for everything…
Read MoreCreating Artwork for Emotion
From her studio in a remote cold war airbase in Suffolk, artist Abi Fawcus examines photographs of landscapes - snapshots of nature that her mind's eye transforms into mental impressions to stimulate imagination, abstract memory and a compelling sense of place.
Read MoreLet's have a shout out for the Agency Designer
Is it me or is the In house designer having their day? With the rise of digital products and services what may previously have been one designer in a corner of a large business asked to do everything from Internal information posters to ‘the website’ and a sudden last minute ad. Has turned into the ‘best place to work’ ...
Read MoreChoosing Art for Hotel Interiors
A piece of art is like a Mood Board, it has every aspect needed to stem the creation of an interior. The colour, location, artist, style, detail and depth.
With the new age of ‘creating experiences’ hotels more than ever need to tell a story and artwork is key...
Read MoreWomen in Tech
What it is like to have worked in the tech industry over the last 20 years as a woman?
There was never any difference between me and my co-workers, I felt one of the team and as far as I am aware I was paid the going junior salary. Sadly this wasn’t so for those further removed from me, I did get harassment, put downs and plain right ignored but it was always from the older generation...
Read MoreThe impact of content styling
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web.
Read MoreThe Role of a Creative Director
I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges.
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Abi's Art Gallery
Minecraft Art
At my last exhibition a mother and her son came into the show to have a look around, the boy spotted one of my block prints and with huge excitement told his mother it was ‘Minecraft Art’ and that they must buy it… and they did.
Do I like Minecraft? Do I like any online game, do I wish my children were sewing, making, running and creating their games like Swallows and Amazons in the great outdoors.....
Read MoreWhy Good Web Design Benefits From Process
There's more to web design than simply an idea. Getting the best out of your idea includes research, development and then producing it. "We don't just colour in a few doodles, there's method to out madness."
Read MoreIn the first year of Trading (sung to 12 days of Christmas)
How I trippled my instagram following in a week
I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role as a web designer I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist.
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My perfect day
The last day of summer, or so everyone said.
It has been an incredible Indian summer, made all the more special by the fact that it ‘shouldn’t be like this’ so a gifted to us each day.
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