What it is like to have worked in the tech industry over the last 20 years as a woman?
There was never any difference between me and my co-workers, I felt one of the team and as far as I am aware I was paid the going junior salary. Sadly this wasn’t so for those further removed from me, I did get harassment, put downs and plain right ignored but it was always from the older generation... Read More
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web. Read More
I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges. Read More
At my last exhibition a mother and her son came into the show to have a look around, the boy spotted one of my block prints and with huge excitement told his mother it was ‘Minecraft Art’ and that they must buy it… and they did.
Do I like Minecraft? Do I like any online game, do I wish my children were sewing, making, running and creating their games like Swallows and Amazons in the great outdoors..... Read More
I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role as a web designer I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist. Read More
The last day of summer, or so everyone said.
It has been an incredible Indian summer, made all the more special by the fact that it ‘shouldn’t be like this’ so a gifted to us each day. Read More
A recent talk I did at the fantastic Reasons.to Conference, a place to get inspiration and innovation. You guys know the merits of digital art but back in Suffolk in the Dark ages of 2009 it was akin to blasphemy. Read More
I often attend industry events - as a freelancer it is a good opportunity to chew the cud with other designers, developers and UX specialists and keep abreast of our fast paced world. Read More
A selection of my seascapes. Beaches, Sea Views, Winter and Summer. My favourite are the Haze and Mist ones the locations cover East Anglia, Suffolk, Norfolk, Cornwall, Kent, India, Goa and USA. Read More
It may be a buzz word you have started to hear and a couple of my clients have started to ask about them so I thought I would write a short synopsis to these new trending terms. Read More
I never tire of looking at these guys work, a few of which I am lucky enough adorn my life greeting me in the morning or as I go about the day.. If you ever get a chance follow their instagram, get on their mail list and go and see them. Read More
What to look for when hiring a freelance web designer or freelance graphic designer. A freelance web designer or a freelance graphic designer is a design trained and skilled person who works for themselves and can be hired on their own to work directly for you. This means that they work for many different client's instead of for one company or agency who in turn works for many different clients. In that respect they are like a small one man business, or sole trader. Some freelancers may work in a team of freelancers making sure they cover a far reaching set of skills. Read More
I work in web, I collect data, lots of it, for all sorts of different clients for all sorts of different reasons.This data is taken away to be injected, inspected, detected, infected, neglected and selected! (thanks Arlo), and spat back out in the form of ‘Something I May Like’ - and here's my moral conundrum.... Read More
So this isn't new, in fact - as a lot of technology first starts - it was foreseen in science fiction literature decades ago. We don't talk to each other by seeing colours and pressing buttons, and as computers - or robots - become more intelligent it begs to reason why we wouldn't talk to them in the same way as we talk to each other.... Read More
I go out of my way to discover abstract art, my husband kindly points out I only like stuff similar to mine. I wish!! Here is a list of my top abstract artists, so you can make your own mind up. Read More
Articles I have written about topics that have been on my mind - An insight into what makes me tick...(part 1) Read More
As with any web design agency, I thoroughly research and use industry recognised products, platforms and frameworks to give what in my view is the best solution to the requirements of my clients. In the last year I have come to believe that platforms such as Shopify, Squarespace and Wordpress are now sophisticated enough interface and administration systems to allow us to work with the pre-built tools and concentrate on design, user experience and keeping the cost down when designing for small businesses. Read More
A website designer, is a name often used for the requirement of design and build of a website, but in this instance I am talking about just the design aspect. Each element of the design process needs to account for the different device view ports, so when thinking about designing a website we now think about it across any device from mobile to tablet, laptop and desktop, offering the best experience for that device. Read More
10 things I learned along the way each making it a little easier to gain great clients…
My first job was selling flowers on the side of the road with my friend Polly. We were 5. My house was on quite a busy street with, it seemed, quite a few elderly people living on it. Her house in contrast was up a completely quiet lane with the odd horse, virtually no cars and definitely no foot passers by. Read More