70% of companies going public at present have yet to make a profit. Merrill Lynch
The first tech bubble grew from 1994 bursting in 2000 shattering confidence in the enormous amounts of money being lent to the then new concept of start-ups. Suddenly the large amounts of money that had been washing around was tightened resulting in the collapse of many small tech businesses, big on assets small on income. Which for an industry that really had very little needs - just a computer and good brains - these sudden wacky fit-outs complete with £500 chairs, swimming pools and roller skating receptionists always seemed to the outsider a little risky. Read More
A short guide to the definitions of User Experience and User Interface Design and the power of their impact.
I am a pioneer of the methodologies and outstanding results of user experience to improve every day people’s experience online but in this article I want to just turn over a few stones as it were and see what we find. Read More
When you’re setting up an eCommerce site, the primary focus should be on the business itself. Having a good product to sell is the most important thing; not even a perfect website will sell an inferior product, at least not for long. Read More
And why do I need one?
The simple answer is that you already have a brand so the question should be:
What is my brand? And is it saying the right thing about my business? Read More
Whether you are a fashion designer, textile designer, graphic designer, website designer, architect, writer, painter, entrepreneur, you get it… almost everything starts with an idea.
To deliver effective results, your website must offer an engaging and dynamic user experience. Read More
In Part One went through the different types of AI available to us, so how do we not only prepare but show our clients and customers we are a forward thinking, future embracing business? Read More
And how it’s not that bad for small businesses.
First of all let’s understand why we are being asked to do this large bit or red tape. To be honest, the Facebook and Cambridge Analytica scandal couldn’t have come at a more opportune time to show why we need to understand the power of data — our own and other people's personal details — and the benefits of setting regulation to keep them safe. Of course no one wants their data to have been used in that scandal, we feel violated… but awakening us all to this new data currency is no bad thing. Read More
Or, Artificial Intelligence for Small Businesses
AI or Artificial Intelligence is everywhere; all over the news, the papers, social media, whatever our information gathering platform of choice it is there.Within my industry mainly excitement, outside mainly fear, but there is one thing for certain it is coming. So how do we not only prepare but show our clients and customers we are a forward thinking, future embracing business? Read More
We don't often put refugees and technology together, but maybe we should. Technology has got the power to transform the life of a refugee and in the more way than just one. It isn't facebook, twitter or snapchat that comes to the mind of a displaced person when they hear 'mobile phone', but a slither of hope and survival. Read More
At New Year I started reminiscing, as you do, about the past and at what stage I had been the most happy. But as I thought I realised that actually it was now. When we are young success is defined by wealth and status. How much money we have, how famous we are..... Read More
Why UX doesn't work for small businesses, but what to do instead.
I believed that UX (User Experience Research & Design) was a catch all improvement for everything… Read More
From her studio in a remote cold war airbase in Suffolk, artist Abi Fawcus examines photographs of landscapes - snapshots of nature that her mind's eye transforms into mental impressions to stimulate imagination, abstract memory and a compelling sense of place. Read More
Is it me or is the In house designer having their day? With the rise of digital products and services what may previously have been one designer in a corner of a large business asked to do everything from Internal information posters to ‘the website’ and a sudden last minute ad. Has turned into the ‘best place to work’ ... Read More
A piece of art is like a Mood Board, it has every aspect needed to stem the creation of an interior. The colour, location, artist, style, detail and depth.
With the new age of ‘creating experiences’ hotels more than ever need to tell a story and artwork is key... Read More
What it is like to have worked in the tech industry over the last 20 years as a woman?
There was never any difference between me and my co-workers, I felt one of the team and as far as I am aware I was paid the going junior salary. Sadly this wasn’t so for those further removed from me, I did get harassment, put downs and plain right ignored but it was always from the older generation... Read More
AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web. Read More
I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges. Read More
At my last exhibition a mother and her son came into the show to have a look around, the boy spotted one of my block prints and with huge excitement told his mother it was ‘Minecraft Art’ and that they must buy it… and they did.
Do I like Minecraft? Do I like any online game, do I wish my children were sewing, making, running and creating their games like Swallows and Amazons in the great outdoors..... Read More
There's more to web design than simply an idea. Getting the best out of your idea includes research, development and then producing it. "We don't just colour in a few doodles, there's method to out madness." Read More